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Graphic proposal created based on the Nike TV campaign titled "I Feel Pretty", released in 2008 and featuring Maria Sharapova. The campaign was i… Read More
Graphic proposal created based on the Nike TV campaign titled "I Feel Pretty", released in 2008 and featuring Maria Sharapova. The campaign was inspired by Leonard Berstein's musical "West Side Story." The project's objective was to transform the television spot into a print campaign, while retaining it's message, tone, and over-all feel. The concept created for the print campaign was "The Beauty Is In Your Attitude". With the purpose of transmitting this creative concept, we used Howard Miller's well-known illustration "Rosie the Riveter," a strong, independent female icon for many generations of women, who promotes the slogan "We Can Do It". Fictious project made in ELISAVA (Barcelona). This project was used to promote a Master in Advertising and Communication at ELISAVA during 2012/13, creating postards that were sended to all their former students and a header on their website. Read Less
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