NFL - Reebok

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  • Reebok
  • Sub Rosa and our friends at The Keystone Design Union collaborated to develop a vision for how Reebok’s sports licensing division can re-imagine how it engages with major sports leagues. Everything from product ideation and graphic treatments to integrated digital solutions and consumer engagement strategies were explored in this process. As Reebok continues to work with all of the major sports leagues, the insights and recommendations shared will find their way into the apparel and marketing.
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    yard line of the New England Patriots Stadium where one of the strategy meetings took place