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To launch the new Guinness look we were tasked to come up with ideas of how to launch the new bottle but also maintain the fact that the content … Read More
To launch the new Guinness look we were tasked to come up with ideas of how to launch the new bottle but also maintain the fact that the content was still the same. We brainstormed on ideas and came up with the idea of "Times have changed". We took known landmarks in Accra which have changed over time and juxtaposed it with the new bottle. Kwame Nkrumah Circle, Accra Central and Silver Star towers as examples to show how far Ghana has come and how Guinness is also changing to the modern fast paced world. However the idea didn't fly but maintained a more dynamic GEN Y approach of the rebirth of a new age or era with the new Guinness look. The outdoors were then adapted for the Ghanaian market. Read Less
Published:
Innitial idea for the new Guinness Bottle Sample one
Innitial idea for the new Guinness Bottle Sample two
Innitial idea for the new Guinness Bottle Sample three
Final executed Outdoor, assembled for the Ghanaian Market
Final executed Outdoor, assembled for the Ghanaian Market
Final executed Outdoor, assembled for the Ghanaian Market