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Two print ad approaches for D'Addario, the world’s largest manufacturer of musical instrument accessories including guitar strings, who was the f… Read More
Two print ad approaches for D'Addario, the world’s largest manufacturer of musical instrument accessories including guitar strings, who was the first to produce complete sets of balanced tension guitar strings. Copywriting. 2012. Design: Chris Paceti. (Unpublished.) [Top] A fun way to communicate to guitarists who spend time assembling their own sets of balanced tension strings that they can now leave it to the super-smart engineers at D'Addario. [Bottom] A list of suggested activities for guitarists who used to spend time assembling their own sets of balanced tension guitar strings. Read Less
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