The campaign advertises a mineral water rich in magnesium supports digestion/intestinal transit...makes things flow.
I have to thank Thibault from Pellmell and Dimitri and Eric from Publicis. Dim, you really drove me nuts but it was worth it...if theres one thing I respect: it is passion. Pain is temporary- Design is forever. Looking forward to support you in the future.
Art Direction: Dimitri Guerassimov
Illustrator: Mark Gmehling
Hope you like it!