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NESCAFÉ: Break the illusions.
Published:
NESCAFÉ Ads
 
Some ideas for Nescafé, a client we managed in Publicis.
Milton Córdova and me, were thinking about the power of the coffee when you need concentration.
 
The concept: Break the illusion. Concentrate yourself!
Final Ads.
Detail of the render.
The making of the optical illusions.