NEDERBURG INGENUITY

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  • NEDERBURG INGENUITY
    SPINES
  • Nederburg, a South African label were introducing an innovative new wine called Ingenuity and wanted to advertise this wine in an ingenious way. We ran a sliver of our ad along WINE magazine, a collector's magazine. Subscribers to the magazine would see our complete ad once they collected 13 issues.

    This campaign was shortlisted at Cannes.