NEDERBURG INGENUITY
SPINES
SPINES
Nederburg, a South African label were introducing an innovative new wine called Ingenuity and wanted to advertise this wine in an ingenious way. We ran a sliver of our ad along WINE magazine, a collector's magazine. Subscribers to the magazine would see our complete ad once they collected 13 issues.
This campaign was shortlisted at Cannes.
This campaign was shortlisted at Cannes.