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About

We created an ambient campaign to advertise Nederburg Ingenuity, an innovative new wine. The campaign was shortlisted at Cannes.
Published:
NEDERBURG INGENUITY
SPINES
Nederburg, a South African label were introducing an innovative new wine called Ingenuity and wanted to advertise this wine in an ingenious way. We ran a sliver of our ad along WINE magazine, a collector's magazine. Subscribers to the magazine would see our complete ad once they collected 13 issues.

This campaign was shortlisted at Cannes.