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NBA was looking for a new concept to launch their own footwear line.
NBA Packaging Concepts
NBA approached Catch with an interesting project. They were developing a new line of snickers and needed a few directions/concepts for the boxes. Based on their briefing, we decided to attack it from 3 different perspectives. For the first concept we used the elements of the game, the second, the ball itself, and for the third, the players. This was one of those quick projects that usually show up but was definitely fun to be part of.
Well, of course none of the concepts were approved ;) We all know how clients are... and the final result was...