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Visual created For NAPA Autoparts as a brand poster showing their wide car parts and tool selection.
Defeat Car Troubles
Thanks to NAPA Auto Parts' wide selection of tools, parts and accessories.
Our client, NAPA Auto Parts, offers DIYers over 350,000 tools, parts and accessories.
They distinguish themselves from the competition by being the best place to get expert DIY advice and by having the widest selection of tools and parts for any car project.
Position NAPA Auto Parts store as the reference for male DIYers and amateur mechanics
and showcase NAPA's wide selection of tools and parts via an in-store poster.
Illustrate that with the right gear, DIYers can defeat any mechanical car problem by showing a trophy made of NAPA car parts and tools.
Client: NAPA Autoparts
Marketing Director: Danielle Tardif
Agency: BCP
VP and creative Director: Étienne Bastien
Co-Creative director: Jonathan Rouxel
AD: Nicolas Baillargeon
CW: Mariève Guertin, Dom Bulmer
CGI / Retouching: Serg Klyosov
Account Director: Laurent Nadeau
Account Manager: Vanessa Gendron
Agency Producer: Frédérique Bissonnet