NAPA Autoparts - Head

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  • It takes more than parts and tools to fix a car.
    That's why the experts at NAPA Auto Parts are there.
  • Context:
    Our client, NAPA Auto Parts, offers DIYers over 350,000 tools, parts and accessories.
    They distinguish themselves from the competition by being the best place to get expert DIY advice and tips
    on choosing the right tools or parts for any car project.
     
    Challenge:
    Position the experts at NAPA Auto Parts as the reference for male DIYers and amateur mechanics
    and show NAPA's Know How with an in-store poster.
     
    Solution:
    Showcase the vest expertise and knowledge of NAPA's experts by depicting their head as a toolbox crammed with parts and tools. The tagline suggest that every successful car project starts with a little NAPA Know How.
  • Client: NAPA Autoparts
    Marketing Director: Danielle Tardif
    Agency: BCP
    VP and creative Director: Étienne Bastien
    Co-Creative director: Jonathan Rouxel
    AD: Nicolas Baillargeon
    CW: Mariève Guertin, Dom Bulmer
    Photograph : Martin Flamand
    Post Production : Visual Box
    Account Director: Yanick Nadeau
    Account Manager : Annie Robert
    Agency Producer : Frédérique Bissonnet