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Branding for NAPA 10% Off Promotion
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In September 2011, NAPA Auto Parts was looking to spur Reserve Online, Pick Up in Store sales so it looked to us to run a 10% promotion. It was very successful, so the next time they went to run it in January 2012, they wanted to make it a regular thing. For this, they looked to have a 10% Off branding. My thought behind this was having a 10% seal, almost vintage looking, to lead the way.

The proposed branding of 10% Off would have the seal as part of promotions for Web, Mobile and In-store. The seal created could be used and reused on different themed promotions each month.