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The idea for this bespoke direct mail piece was to dispel any Myth's about the entertainment service Virgin Media provide in light of their marke… Read More
The idea for this bespoke direct mail piece was to dispel any Myth's about the entertainment service Virgin Media provide in light of their market rivals. Simply set up as a Myth and Truth per spread. This concept was rolled out nationwide to over 250,000 households. I was responsible for the idea and Creative Direction. Credits Designer: S. Light Read Less
Published:
Mass mailed evolution of concept (Nationwide 250,000)