Mystical shiljur deer - NOA self promo
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This project was done as a promotion of NOA agency in Croatia. I was working on it with Mirka Modrinic. Thanks to Nikola Markovic for sculpturing… Read More
This project was done as a promotion of NOA agency in Croatia. I was working on it with Mirka Modrinic. Thanks to Nikola Markovic for sculpturing the deer and Aleksandar Andric for taking photos of the package. Read Less
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As a new creative player on the market whose majority of business is in online promotions, we wanted to seize the opportunity and introduce the agency but also popularize the QR code format which has been used quite rarely on the market so far. In order to make the story believable we based it on Croatian mentality: we like to brag that we’d invented many things, some of which is true, most is not. What if we found out that a grandma from a middle of Croatian nowhere had invented no less but – the QR code and named it Shiljur? When scanned, the QR code shown in the video leads to the NOA agency web page, where a visitor can get all the information about the agency in an equally funny and interesting way.
 
 You have to enable caption on youtube to have english subtitles. Thanks.

Than we made THE MYSTICAL DEER BOX™ for clients as a reminder on video with the full story about mystical deer and its powers. They got deer figure with mystical powers of "standing close to computer looking awesome" which can bring you good luck and big fortune in the wooden box, story booklet and "this deer is handmade since hes mad with hands" card. 
 
 Produced T shirts which you can buy or get if you are a lucky champ. 
We also produced our own QR code scanner, or how we are calling it "Odshiljuri shiljura" (decode Shiljur).
 
Thanks.