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When novelty keeps the old age alive…Globalization and high technologies have played a dirty trick with traditions, and it’s particularly obvious… Read More
When novelty keeps the old age alive…Globalization and high technologies have played a dirty trick with traditions, and it’s particularly obvious as far as agriculture and farming are concerned. Products lose their authenticity, personal touch and attention to detail. We face impersonality and “grey mass”. Myllyn Paras is a global company, but we believe that modernization can play on the side of tradition: not destroying, but keeping it. Our packaging design is to illustrate this safekeeping — both literally and metaphorically… Read Less
Published:
When novelty keeps the old age alive…Globalization and high technologies have played a dirty trick with traditions, and it’s particularly obvious as far as agriculture and farming are concerned. Products lose their authenticity, personal touch and attention to detail. We face impersonality and “grey mass”. Myllyn Paras
is a global company, but we believe that modernization can play on the side of tradition: not destroying,
but keeping it. Our packaging design is to illustrate this safekeeping — both literally and metaphorically…
 

© Depot WPF / http://www.depotwpf.ru
 
Creative head: Alexey Fadeev, Alexey Andreev
Art director: Maria Ponomareva
Illustrations: Alexey Fadeev, Maria Ponomareva