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About

About

My Money Park is a short animation that explains in a simple way how the bank works.
Published:
The main concept of the customer is to display a park holding a position between the banks and its customers, trying to advise them. The idea the client wanted to demonstrate through elements comparison is that through innovative and dedicated banking as a regular working basis the costumer will directly benefit.
 
I created several platforms resembling a trip going from traditional banking to modern banking "MyMoneyPark" claims. I started off the animation on a desatured colour basis an introduced the colour in middle of the set. With this, I try to refer a sympathetic and joyful customer-focused way of working of this bank.
 
Idea & Storyboard: Igor Gama / Luis Machado Vaz
Graphic Design: Luis Machado Vaz
Animation: Igor Gama
Sound Design: Igor Gama
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ART DIRECTION/
SKETCHING THE NARRATIVE
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1st STORYBOARD
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STYLEFRAMES
V.01                                                          V.02                                                           V.03
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AFTER EFFECTS/
PROJECT MANAGER
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AFTER EFFECTS/
3D COMPOSITION VIEWERS
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FIRST TRANSITION ANIMATION
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FINAL RESULT