The main concept of the customer is to display a park holding a position between the banks and its customers, trying to advise them. The idea the client wanted to demonstrate through elements comparison is that through innovative and dedicated banking as a regular working basis the costumer will directly benefit.
I created several platforms resembling a trip going from traditional banking to modern banking "MyMoneyPark" claims. I started off the animation on a desatured colour basis an introduced the colour in middle of the set. With this, I try to refer a sympathetic and joyful customer-focused way of working of this bank.
Idea & Storyboard: Igor Gama / Luis Machado Vaz
Graphic Design: Luis Machado Vaz
Animation: Igor Gama
Sound Design: Igor Gama