MyFit SPEED-FITNESS CONCEPT IDENTITY

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  • MyFit SPEED-FITNESS CONCEPT
    BRANDING, GRAPHIC DESIGN, WEBDESIGN
  • In June 2011, we started working on the design concepts of a new fitness salon - located in Budapest, MOM Shopping Center- using the more and more popular speed fitness training method. From the begining the full design process was a close collaboration with the client, while a friendly, comfortable yet sporty, unique design concept began to take shape. As the speed fitness training itself is a though physical activity, that requiers concentration and strong will, we gave a slightly industrial feel  
    to the interior. The characteristic visuality of the space is defined by using concrete, wood, ceramics and ’design-recycled’ factory windows. Main part of the design was to create seperate rooms according to the different type of trainings. In a room of 70 sqm it was hard to find a solution of both visual and accoustic separation , at the same time not dividing it into tiny dark boxes. Finally we diceded to create massive timber frame with partly sandblasted glass for visaul separation. Acoustic demarcatoin was solved by adjustable sound technology in each room.
    Besides interiror design, we were happy to create the full corporate identity of MyFit through a branding process with the client involved. We have designed both printed and online grapich materials with a coherent approach of the MyFit feel.

    WWW.MYFIT.HU