The design objective was to create a successful logo for My RockSugar with a strong recognition that sets this luxury accessories e-commerce site apart from its competitors. The key attributes to the brand would be edgy but precious feel. The concept is purely inspired from the name itself My RockSugar. The logo is a prism in a shape of a candy. The metaphor of the name is being reflected in this memorable contained graphic. The object of reference in this concept is a prism to convey perfection, symmetry and beaming lights in which the archetypal connotation of My RockSugar Collection.