My Miojo - Recipes and Stories Book

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  •  Illustrations / Fabio Vido
  • My Miojo - Recipes and Stories Book
  • Four thousand copies of My Miojo - Recipes and Stories were published. The book packaging was made of the same material as Miojo's flavor seasoning mix. The launching was held in big bookstores in São Paulo, Rio de Janeiro, Recife and Curitiba and had the presence of the chefs and signing sessions, just as in any traditional book release event. In three months, around two thousand books were sold and the U$$ 14,000.00 raised were given to an NGO.
  • Vending Machine
     
  • We installed special vending machines at subway stations in São Paulo. People just needed to sing Happy Birthday to it and a gift, a special package of Miojo, was given away to them, together with the exclusive recipe from one of the chefs.
  • Special Packaging
  • Special packagings were developed for the campaign. They contained, as well as the instant noodles, an exclusive recipe prepared by the chef illustrated on them.
  • Facebook App
     
    Minisite and Facebook app, where the users who sang Happy Birthday to Miojo and blew the candles of the birthday cake won a gift from the party: a bag with the Nissin Miojo special packaging.
  • Illustration Details
  • AGÊNCIA: F/Nazca
    TÍTULO: Dia do Miojo 2012
    CLIENTE: Nissin
    PRODUTO: Nissin Miojo Lámen
    DIRETORES DE CRIAÇÃO: Fabio Fernandes, Eduardo Lima, Theo Rocha
    HEAD OF ART: João Linneu
    DIRETOR DE ARTE: Fabio Brigido
    REDATOR: Mariana Borga
    ILUSTRAÇÃO: Fabio Vido e Fabio Brigido
    BRUSHES: Pink on head e Gratiela Dascalu
    ART BUYER: Edna Bombini
    PRODUÇÃO GRÁFICA: Jomar Farias, Robson De Vitto
    TECNOLOGIA: Jefferson Russo
    PRODUÇÃO INTEGRADA: Juliana Hasegawa
    ARQUITETURA DE INFORMAÇÃO: Ricardo Grego
    PLANEJAMENTO: José Porto, André Foresti, Gabriela Sanchez
    ATENDIMENTO: Marcello Penna, Gisela Assumpção, Natalie Gruc, Camila Coletti
    GERENTE DE PROJETOS: Amabile Gulielmino
    MÍDIA: Lica Bueno, André Gramorelli, Mariana Pontes
    APROVAÇÃO CLIENTE: Toru Okazaki, Alessandra Elias, Patricia Rusilo, Leticia Dias