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My work on My Giving Moment, a campaign that wants to make Canada a more giving country.
Every Canadian has something to give, whether it’s big or small. Opportunities to give are all around us, every day. We call them “Giving Moments”. The more we act on them, the better and more caring Canada will become.

My Giving Moment will help more Canadians discover what they have to give. It will inspire millions of us to say, “Hey, I’m going to do that!” And we’ll have a stronger, more compassionate nation that we can all be proud of – a nation that values helping others and giving back to the community.

Interactive web banners.
I wrote over 100 different Gives for this project, all with a clever spin. A really great cause (not to mention a fun headline writing exercise).