Museum Sønderjylland
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Museum Sønderjylland, 2009

Identity draft made for Museum Sønderjylland - a Danish group of museums fusioned into one museum of modern art. The idea for the identity takes basis in the notion of benchmarks in the history of art; Art is often defined by trends and movements visualised in timelines as the main tool for categorization.

We were inspired by this and thus we made a logotype with straight and skewed lines integrated in the letters, each line being a symbol of an art-movement and the skewed lines showing the shifts in art-history. The skewed lines in the midst of straight lines can also be seen as a metaphor for modern art as a provocateur in a more balanced environment.

The project was developed in collaboration with Camilla Bengtsen.
You can see her work on