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"Sed de escapar": mural realizado para el evento de lanzamiento de la nueva campaña de Cerveza Zulia.
Published:
I had to create a mural for the venezuelan beer "Cerveza Zulia". The brand was beginning to use the slogan "sed tú mismo" - in Spanish, a duality between "sed" (thirst) and "sé" (be), which finally implies something more like "be yourself "- I conceptualized based in this campaign on my mural named "thirst to escape." Five characters who somehow wanted to flee the status quo, became part of my art ... is a tribute to them.
And all started this way...
Other mural for the same brand: