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About

About

Drawing inspiration from the classic 1950’s housewife and a vintage aesthetic, a strong identity was created, featuring a bold colour and custom … Read More
Drawing inspiration from the classic 1950’s housewife and a vintage aesthetic, a strong identity was created, featuring a bold colour and custom illustration. Read Less
Published:
Mumma Loves Cake is the brand of talented Brisbane baker Julie Smith. Full time mother, part time baker extraordinaire, she specialises in beautifully decorative cakes and cupcakes, and runs baking classes.

Drawing inspiration from the classic 1950’s housewife and a vintage aesthetic, a strong identity was created, featuring a bold colour and custom illustration.The brand was then extended to include a range of collateral pieces incorporating tongue-in-cheek advertising reflective of the brand name and a unique cupcake package with a message section on the back, making it the perfect last minute gift idea.

Designed at Underbrand, with Creative Direction by Craig Bridge.