Add to Collection


Rebranding of Multivlaai.

Rebranding of traditional Dutch 'vlaai' maker Multivlaai.  A company with a such a great history deserves a great future. So we gave the entire brand a new identity. From the logo to the pricetags. From the products themselves to the shops. Here's a brief overview of the design, the photography and the new shops.

Concept & design: Doorn & Roos
Photography: Remko Kraaijeveld
Stores: Jos de Vries
New vlaai concepts: Jeroen van Oijen