Multivlaai

Rebranding of traditional Dutch 'vlaai' maker Multivlaai.  A company with a such a great history deserves a great future. So we gave the entire brand a new identity. From the logo to the pricetags. From the products themselves to the shops. Here's a brief overview of the design, the photography and the new shops.


Concept & design: Doorn & Roos
Photography: Remko Kraaijeveld
Stores: Jos de Vries
New vlaai concepts: Jeroen van Oijen
Multivlaai
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