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Brand work for the scottish islands of Mull & Iona - my:creative conceived the brand, tagline, identity system, positioning and a set of panorami… Read More
Brand work for the scottish islands of Mull & Iona - my:creative conceived the brand, tagline, identity system, positioning and a set of panoramic photography shots to be used seasonally on the website and other promotions. Read Less
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MULL & IONA
— Brand, Website & Photography

Mull & Iona are a series of islands situated on the stunning west coast of Scotland. A group was formed to showcase and promote their area for tourists and local residents. First by developing a brand and then an in-depth website that would have longevity and help the area for decades to come.

The islands of Mull and Iona have long been a desirable destinations for homemakers and tourists alike. Mull and Iona wished to build on this and promote their area to increase visitor numbers and awareness, while showcasing the local luxuries to a bigger audience.

From a series of research workshops we defined and conceived the brand, tagline, identity system, positioning, photography and an in-depth website.

The identity its self tells a story of the areas remarkable features — Sky, Land and Sea all working in harmony. This demonstrates how perfectly balanced the islands are and how the people and land, play their part in making it unique. The emblem also concentrates on other emotional features like its wild and romantic side showing that the area is buzzing with life and invites you to explore.

WEBSITE

BROOCH
— A limited edition solid silver brooch & pendent, engraved on a convex disk with the brand illustration. This was commisioned by a local silver smith to razing funds for the orginization. 



THANK YOU

— If you would like to know more about my:CREATIVE or are interested in collaborating in a new venture please visit us at our Website / Twitter / Flickr