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This was a project I took on for the MrPorter.com 5-a-side football team which the design team play. The idea is to create an identity which is r… Read More
This was a project I took on for the MrPorter.com 5-a-side football team which the design team play. The idea is to create an identity which is recognisable as a football team, but also maintains the Mr Porter brand aesthetic. A fun little brief which has also included designing the team strip, which must also reflect the company colours, but at the same time look like a football kit (whilst looking as stylish as the products sold on the site) Read Less
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Creating the visual identity for a football club that resembles the mrporter.com brand aesthetic was quite a fun task. Mr Porter love to play with humor so there was alot to play with. Classic football badges with interlocking initials was the first port of call as the Mr Porter typeface plays quite a strong part in the branding. 
 
 
Added in the elements such as a blower hat and dickie bow with a football, and I think the classic football team 
feel is acheived. I created a couple of options, the below design of the gentleman with the ball face, is a play on the fact Mr Porter like to create an anonymous character.