An exciting project from beginning to end. The existing linup was fun and colourful. But felt too young. The first objective was to introduce a new product to the line, FruitKrisps. In doing so we convinced the client that an entire brand/line refresh was needed. We wanted to create a more unified environment and perhaps story to line. I had even the chance to work with Sean Galloway on some concepts I will post a little later.
I had developed the characters Christie and Zach and illustrate them in their environments according to category etc. Both a brother sister team hunting around their playgrounds,school or in their own imaginations, searching for new ways to eat their snak paks.
Other credits: Steve Krug(Photography), Gwyneth Fatemi, Andrew Plewes
EXISTING LINE UP: