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About

Mr. Christies Snak Paks refresh and character development. Along with new product development, FruitKrisps.
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An exciting project from beginning to end. The existing linup was fun and colourful. But felt too young. The first objective was to introduce a new product to the line, FruitKrisps. In doing so we convinced the client that an entire brand/line refresh was needed. We wanted to create a more unified environment and perhaps story to line. I had even the chance to work with Sean Galloway on some concepts I will post a little later.
I had developed the characters Christie and Zach and illustrate them in their environments according to category etc. Both a brother sister team hunting around their playgrounds,school or in their own imaginations, searching for new ways to eat their snak paks.
 
Other credits: Steve Krug(Photography), Gwyneth Fatemi, Andrew Plewes
 
 
BRANDS:
 
 
 
CONCEPTS:
 
 
 
 
EXISTING LINE UP:
BEFORE