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Created chocolate brand, target audience, packaging, logo design
Mr. Buzz Chocolate Co.
I name itself would have gone well with astronaunt Buzz Aldrin, but instead I took a different route. The chocolate would be caffeinated and marketed towards young adults. The brand would also have a character with bright colors.
A line of my holiday themed chocolates
left to right (gingerbread cocoa, peppermint flavored coffee, chocolate covered coffee beans)
Chocolate bars with 'Mr. Buzz' logo and character slowly creeping into each candy wrapper.