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Mr Blue is a small, humble business which distributes finely sourced Jamaican blue mountain coffee
Find a way to bring Jamaican Blue Mountain Coffee into 
the public consciousness, and to make people see the 
attraction in home brewing apposed to buying take 
away coffee.

The creation of a small, humble business which has 
evolved from a natural passion for Jamaican Blue 
Mountain Coffee. Mr Blue distributes his finely sourced 
coffee around Europe through the mail, and on his trusty
bike to local customers.

A complete visual identity was created, with a style rustic
to the products nature, along with graphics for the Mr 
Blue delivery bike and packaging for all methods of distribution.