Select an existing product or brand which has a branding based problem or conflict which could be solved through modification. Develop everything from the brand voice, to a logo, to brand imagery, and ecosystem.
This project is based on the web browser, Mozilla Firefox. Firefox, which is behind Google Chrome in the browser market has been steady without growth for a long time. Through this project, we developed the brand as a more unique and customizable product which is available on all platforms. Our project was primarily focused on creating the new brand image through a refreshed logo, a brand new interface design, and a poster for a Firefox-hosted community event.
This project was done in complete collaboration with Adam Koon.