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The point of this campaign was to make motorist aware of the increasing number of motorsyclists in Brisbane. Brisbane have had a couple of road s… Read More
The point of this campaign was to make motorist aware of the increasing number of motorsyclists in Brisbane. Brisbane have had a couple of road safety campaigns showing the posible consequenses of road crashes and so on, but when the public found out the accidents where staged Queensland Transport ended up with a loss of public confidence. This campaign is different, it uses humor and irony so people KNOW its fake. It also engages people to take a closer look at the posters, and the overall idea is that the message will be easier to remeber this way. Read Less
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