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  • Motherloaf Bakery
  • Identity and packaging for an artisan bread company. Motherloaf was derived from the bread recipe of the same name, but brought up connotations of the rough and tumble gold rush era of the mid-1800s in the US. With that idea in mind, the packaging referenced gold bullion bars, as well as the hodgepodge typography of the posters. I also wanted all imagery to have a rough, lithographic feel of the printing processes of the era.