Moss Optical - Brand Update
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Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants t… Read More
Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants to look the part. Moss also happens to be family owned and operated, so it's important that clients and employees feel comfortable and at home while at the shop. It was important that the brand maintained some approachability and humor in keeping with the business vibe as well. The use of premium papers, printing, and debossing techniques in conjunction with the updated brand color palette, completes the new brand essence. Client: Moss Optical Project: Rebrand Agency: Soulseven Design: Sam Soulek Writer: Kevin Moss Read Less
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Moss Optical - Brand Update

Moss Optical is a small but successful optical boutique in the heart of Minneapolis. They cater to an upper class, business clientele who wants to look the part.  Moss also happens to be family owned and operated, so it's important that clients and employees feel comfortable and at home while at the shop. It was important that the brand maintained some approachability and humor in keeping with the business vibe as well. 

The use of premium papers, printing, and debossing techniques in conjunction with the updated brand color palette, completes the new brand essence.

Client: Moss Optical
Project: Rebrand
Agency: Soulseven
Design: Sam Soulek


Brand Icons & Patterns
Business Cards
Promotional Referral Cards
See more at: soulseven.com