Moscow Open is an international streetball tournament. 14 teams expressed their wish to take part in this tournament in 2008 and went for the largest prize in the entire streetball history.
My task was to create visual identity evolution for the tournament with an already established look and feel. The target audience liked the existing style, so radical changes could be misunderstood. From a new, specially drawn brand mark through to design and implementation of the livery, uniform and key customer communications I developed the entire Moscow Open brand experience, creating a benchmark for the competition to follow.