Mosaics in advertising
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About

About

A collection of mosaic illustrations created for various advertising campaigns around the world.
Published:
A collection of mosaic illustrations created for various advertising campaigns around the world.

Mosaics are a great passion of mine. I've been studying them together with synthetic images for over twenty years now. What intrigues me most about these images is this continuous zoom in and zoom out ability that the viewer has. This continous exploration and discovery of new elements and relationships between the part and the whole amazes me. Mosaics are probably the best application for the Gestalt Psychology principle that "the whole is greater than the sum of the parts".
 
Title: Mein Ein Für Alles (My One for All)
Client: Ebay
Agency: DDB Tribal Duesseldorf, Germany
Territory: Central Europe
The actual illustration (Click to see larger image) | Zoom it (157 megapixels)
The page layout.
Title: Il prossimo puoi essere tu (the next one could be you)
Client: Divani&Divani (Natuzzi Italia)
Agency: InHouse Natuzzi
Territory: Italy
The actual illustration (Click to see larger image) | Zoom it (119 megapixels)
The page layout.
Title: Raise your hands!
Client: Unilever
Product: Lifebuoi
Agency: Lowe Dubai
Territory: UAE
I am not working in Guinness Records :-) but this one is probably the biggest and surely one the biggest mosaic images ever made. The actual billboard in Dubai is 66 ft high and more 600 ft long. You can see it bellow.
The actual illustration (Click to see larger image) | Zoom it (63 megapixels)
Buiilding the billboard...
The final billboard.
Title: The Power of We
Client: AIA
Product: AIA
Agency: Leo Burnett Hong Kong
Territory: Asia and Pacific
The actual illustration (Click to see larger image) | Zoom it (66 megapixels)
The page layout.
Title: Campeonatos Estaduais No PFC (At the State Championships PFC)
Client: PFC Channel
Product: PFC Channel
Agency: PM&C NYC
Territory: USA and Brazil.
The actual illustration (Click to see larger image) | Zoom it (110 megapixels)
The page layout.
The website.
Web banner.
Title: Dieci milla volte grazie (10000 thank yous)
Client: Jaguar Land Rover
Product: Range Rover Evoque
Agency: Young&Rubicam Roma
Territory: Italy
The actual illustration (Click to see larger image) | Zoom it (175 megapixels)
The page layout.
Title: Be part of what we do
Client: Sainsbury's
Product: Recruiting
Agency: Jupiter Advertising, Manchester
Territory: United Kingdom
The actual illustration (Click to see larger image) | Zoom it (113 megapixels)
The actual illustration (Click to see larger image) | Zoom it (113 megapixels)
Title: Ant & Dec's Saturday Night Takeaway
Client: ITV
Product: Ant & Dec's Saturday Night Takeaway
Agency: ENVY, ITV
Territory: United Kingdom
The actual illustration (Click to see larger image) | Zoom it (119 megapixels)
The page layout.
The billboard
The video billboard.