- Morffeine CoffeeBrand Identity + Packaging + P.O.P.
- A graphic communications and display design project.
The challenge was to create an organic coffee brand, design the packaging for five different products, and create a point-of-purchase display for the products.
- "Morffeine" is an amalgamation of "morphine" and "caffeine".
The idea behind Morffeine is knowing exactly what is going into your coffee mug — down to the molecular level.