Montanha Mágica Livros logo

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  • Montanha Mágica Livros
    (Magic Mountain Books)
  • Montanha Mágica Livros is a brazilian bookstore focused on selling through internet. Its name comes from the book "The Magic Mountain", by Thomas Mann.
  • CONCEPT

    Considering that making references to Mann's novel, "The Magic Mountain", would restrict the understanding of the logo, i decided to represent the idea of a "literal" magic mountain. The logo shape is based on two M's, a reference to the shape of a mountain, a open book and to the bookstore's name.

    The color is based on images of Davos' mountains, in Switzerland.