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About

About

Visual identity created to Montanha Mágica Livros, a brazilian bookstore.
Published:
Montanha Mágica Livros
(Magic Mountain Books)
Montanha Mágica Livros is a brazilian bookstore focused on selling through internet. Its name comes from the book "The Magic Mountain", by Thomas Mann.
CONCEPT

Considering that making references to Mann's novel, "The Magic Mountain", would restrict the understanding of the logo, i decided to represent the idea of a "literal" magic mountain. The logo shape is based on two M's, a reference to the shape of a mountain, a open book and to the bookstore's name.

The color is based on images of Davos' mountains, in Switzerland.