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For Advertising we were asked to research an advertising campaign with the intent to contribute an outdoor advertisement to that campaign. I choo… Read More
For Advertising we were asked to research an advertising campaign with the intent to contribute an outdoor advertisement to that campaign. I choose Monsters University. For our own concepts, everyone did boring old billboards, however that was not suffice for me; I wanted something interactive, inquisitive and something that gives a little motif for the children to take home with them. My own concept to add to this advertising campaign supports the idea of the interactivity and the uniqueness of the website created for the fictional Monster’s University Campus. Basically it’ll be an advert for a bus shelter, but instead of just putting up a simple boring movie poster, I plan to put a gigantic student ID card to Monster’s University inside of a transparent panel. The spot where the photo would sit on the ID card will be cut out, so you can see straight through to the other side. The concept is that when children are walking past the bus stop they can go to the other side behind the id card, so their face is present in the ID Card and their parents can take a photo and each little monster can have their own ID card and say they attend Monster’s University. This photos could then be printed and will probably be put on social media sites, thus raising attention and hype for the movie release, thus increasing revenue. Read Less
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The spot where the photo would normally be is instead replaced by a transparent panel, so little kids can walk behind the advert and have their photo taken by their parents within the ID Card, thus each and every little monster can have their ID Card as if they attended Monsters University.
The reflection of the monsters was a late edition because I felt that the idea was lacking in intrigue. It adds to the intrigue, because even the real monsters are terrified of the little monsters now being initiated into the university.