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Concept work for monster energy redesign
Published:
Monster Energy 
2009
Moving past the monotone manufacturer of energy drinks, Monster Energy wanted to present their brand as a way of life by featuring their all-star lineup of athletes. The concept I created included a raw animation sequence on their homepage with the ability to click through each featured team member. Utilizing an animated collage, the user could learn more about the athlete and their way of life within the Monster brand.