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About

About

Developed a full brand refresh and gave new direction to Saskatchewan's premier streetwear and lifestyle boutique, Momentum.
Published:
MOMENTUM 8TH STREET REBRANDING
 
BRANDING
ART DIRECTION
RETAIL SPACE DESIGN

CLIENT: Momentum / Outtabounds
AGENCY: MSTRPLN®
CREDIT: Kota Graphics - Installation

GIVING NEW DIRECTION TO "A FORWARD BOUTIQUE"

Developed a full brand refresh and gave new direction to Saskatchewan's premier streetwear and lifestyle boutique, Momentum. Momentum had been in the business for 10 years providing some of the best products from the skate, snow and streetwear industry to their customers in Saskatoon. The tagline "A Forward Boutique" was created to reinforce the fact that Momentum is a destination and experience as well as place where one can find products curated by forward-thinking tastemakers. 

A main concern of the re-brand was to maintain the visual connection with Momentum's core customer base, and at the same time, give the boutique a more eye-catching look to bring in new customers off the street. A new brand direction was put in place that evoked elements from the past to keep this connection, yet updated and reworked to give it lasting value for the years to come. 

Rebrand consisted of: Logo and identity design, Supporting visual assets, Full exterior signage and window treatment, Interior signage for point-of-sale, Hang-tags, Stationery.