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Simulated Reality Video Installation for Moet & Chandon
Moët Sky Cinema- Simulated Reality Video Installation

In 2009 Moët & Chandons flagship event "A Tribute to Cinema" was held in Tokyo to celebrate Moëts collaboration with Scarlett Johansson.

Moët wanted to do something memorable and I pitched an ambitious idea to create a Simulated Reality video installation.

The idea was to take the natural view of Tokyo and replace it with a replication of the view using 16,000 lumens projectors and carefully built screens disguised as the existing windows.

This would give viewers a more or less realistic illusion that they are looking out the window and not at a projected film. Once the view is transferred to film all limitations are gone, you can do anything in post production to transform the city.
Concept, Director & CD: Brendon Smale
ECD: Kevin Pereira
Chief Admin Officer - Production: Keith Pinney

Photography: Nacasa
Production: Syn

Scarlett Johansson signs the bottle which triggers the main sequence in the background
Raw CG film
City turns into dust

Click Herefor full size version
Before & After
I also Art Directed and Designed the event space