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ModelCamp is an exclusive, weeklong program for promising teens that want to learn the ropes from modeling industry insiders. As such, the websit… Read More
ModelCamp is an exclusive, weeklong program for promising teens that want to learn the ropes from modeling industry insiders. As such, the website design needed to target a young female audience. To achieve a fresh-yet-sophisticated look, we developed a subtly girlish color palette, complemented by bold typographical accents. A primary task of the site is to drive and collect camp applicants, so GWAV hooked up the submission form to a custom-tailored back-end system that allows the MC staff to easily organize and track submissions. When an aspiring model is approved (or, sadly, rejected), the system automatically feeds their data into a bespoke email that is deployed to the applicant. Read Less
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Mailer Design