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An established wine and spirits company was seeking to broaden their demographic from the mature vodka purists loyal to their brand to the casual… Read More
An established wine and spirits company was seeking to broaden their demographic from the mature vodka purists loyal to their brand to the casual drinker, and more specifically upper class 21-25 year olds who enjoy the party scene. I was inspired by the skyline of a bustling metropolis and the birds-eye view of skyscrapers, abstracted to create a versatile and distinctive pattern. Read Less
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