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About

About

The first medically diagnosable advertising created for Defence Force Recruiting, Australia. AWARDS. Cannes Lions: • 1 Gold Lion in Promo • 1 G… Read More
The first medically diagnosable advertising created for Defence Force Recruiting, Australia. AWARDS. Cannes Lions: • 1 Gold Lion in Promo • 1 Gold Lion in Activation • 1 Gold Lion in Direct and Media • 1 Silver Lion in the Outdoor category. Caxtons: • Best in show award ’The Quinlivan Black’ award. • Awarded best in "Mobile & Tablet" • Awarded best in "Technical Innovation" London International: • 1 Silver "Integrated Campaign" • 1 Silver "Non-Traditional, Interactive Installations" • Finalist "Poster, Innovative Use of Poster" Read Less
Published:
Mobile Medic - Defence Force Recruiting

Agency: GPY&R
Creative Director: Ben Coulson
Art Director: Jake Barrows
Copywriter: Matt Lawson
Design & Creative Retouching: Marcus Byrne
Original Images
Here's the idea and how it all works.
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