Mobile Application: Eule Travel Guide

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  • Eule Travel Guide, Mobile Application
    Study on Brand Association
     
    The journey of the brand, much like any journey, began at a single point. From this single point Eule has since evolved to become the polished existing logo and identity system that it is. Of course every journey requires stops along the way and Eule is no different:
     
    Rings of Association
    Client Brief
    Persona Collage
    Library of Logos
    Image Marks
    Logotypes
     
    Each of these “stops” if you will, helped me to create a travel guide phone application that relates to the word I was given--Eule. (Meaning Owl in German) Browse through my sketches and see how the brand has evolved.
     
    Initial Sketches: