Mmm! - AlCampo
This class project was developed at Bau Escola Superior de Disseny in Barcelona under the supervision of Enric Aguilera of Enric Aguilera Associats and consisted in the redesign of a highly consumed jam at the market. There was the option to change the brand, the bottle and/or label. After analysis, I found that there were certain key elements that defined the brand and were relevant, therefore, essential.
As a starting point I defined presenting problems of the label and current jar. Part of the assignment was to communicate the identity of the product, creating a system that would extrapolate to different lines (Extra, organic and premium), differentiated on the shelf with a distinctive code and that would transmit consumer confidence in the product's origin. The final artwork must convey honesty, simplicity and subtlety, while the product should look fresh and appetizing.
For the conceptualization and development of the label i based on a Swiss typographic style of the 50s, which enhanced perfection, simplicity and sobriety through a grid that highlighted a section: typography, being mostly sans serif.