Mixer Grinder

  • 508
  • 20
  • 3
  • Design of a Mixer Grinder
    Diploma Project- Bajaj Electricals Ltd.
  • The Brief was to design a Mixer Grinder based on the aesthetic preferences and perceptions of the South Indian consumer.

    I have done so while also including certain functional details for improving the usage and performance of the mixer grinder. For example, while doing my user research i found that the lid could be improved to reduce the chance of spillage, and the wire winding made easier.
  •  Mood Board
  • From User Research

    Associations with the Mixer Grinder:
    Proud Mom
    Modern, Faster, Easier

    Sleek. Attractive. Compact
    Round & Soft
    Young, Model-like looks
    Modern outlook
    Active, energetic
    Approachable and Caring
    Efficient, dependable

  •  Concept Sketches
  •  Simple | Clean | Stylish
  •  Stripped down | Basic
  •  Proud | Compact | Carryable
  •  Unconventional | Approachable
  •  Sleek | Compact | Simple
  •  Traditional | Approachable | Carryable
  •  Final Concept
  • Selected on the basis of the benchmark product's attributes:

    Model-like looks
    Modern outlook
    Caring and Accommodating