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Tropenmuseum junior' MixMax Brasil exhibition
Published:
MixMax Brasil
Nothing is what it seems, mix is what it is!
MixMax Brasil is an exhibition for children aged 6 to 13 years in the Tropenmuseum Junior. This do!-exhibition focuses on the mix-culture in the northeastern Pernambuco region of Brazil.

The campaign is a composite image from several photos and materials such as Cordel booklets (woodcuts), murals and a football shirt. On top of this composite image lays a white sheet of paper whith cut-out flipflops - the national footwear - and text.

The image is alienating: do I look at flipflops on which a face is printed, or do I look through the paper to the underlying image? This is exactly what happens at the exhibition: nothing is what it seems, mix is what it is!
The sketch process:
Summer workshops:

The typeface designed for MixMax Brasil: