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The script was created by McCann Erickson Malaysia for Mitsubishi Motors Malaysia to announce the arrival of the new Pajero Sport VGT, a higher-p… Read More
The script was created by McCann Erickson Malaysia for Mitsubishi Motors Malaysia to announce the arrival of the new Pajero Sport VGT, a higher-powered version of their existing Pajero Sport seven-seat SUV. The idea was to demonstrate driving excitement by following the husband into the wilderness on a "shopping trip". We decided early on to make the "shopping list" a surprise. With this in mind the opening scenes were shot in a more abstract manner leading into the introduction of the new VGT (CG engine sequence), his wife reveals the shopping quest once he arrives home with the spoils, setting up the parody reprise where the husband once again heads back out on the road, this time in search of eggs. We shot the commercial over two days in and around Kuala Lumpur on 16mm film using the ARRIFLEX 416 Plus HS camera. Lenses; primarily, we were using the Angenieux T2.8 24-290mm Optimo Zoom with a Optex 2x Extender.. On and off we were also using 35mm format Zeiss Superspeeds; T1.3 set - 18,25,35,50 & 85mm with occasional 16mm format Zeiss Ultra16 T1.3 6mm prime. Stock used was Kodak 7213 Vision III 200T throughout while the house exterior was 7219 Vision III 500T... Read Less
Published:
Mitsubishi Pajero Sport "Shopping" (dir's cut)

MITSUBISHI MOTORS
PAJERO SPORT VGT "SHOPPING"
AGENCY: MUTIARA - MCCANNS KL
ECD : HUANG EAN, HWA
AGENCY PRODUCER: ISKANDAR SIVA
CREATIVES: BENJAMIN NG / LEE KWEE KEAK
BRAND MANAGEMENT: CELINA LOO / SHARON HEW
PRODUCTION HOUSE: LUMINOUS, KL
EXECUTIVE PRODUCER: KAREN DE SILVA
PRODUCER: MARIA TAN
DIRECTOR: BRAD HOGARTH
DOP: HARULD GOH
P.A: SHERLYNDO SHER
P.A: CHONG PUI SEE
P.A: DEANNE SAHIBJAHN
PRODUCTION MANAGER: VINOD JAYARAM
PRODUCTION DESIGNER: NICK WONG
ART DIRECTORS: VIJAY/ WEI GUAN
ASSISTANT DIRECTOR: YAP WAI YIN
FOCUS PULLER: HARUN ABD KADIR
CAMERA ASSISTANT: LOW SOON HENG
VTR: KIT AKA 'CRAZYPAUL'
KEY GRIP: SAWARANPAL SINGH (SANNY)
GAFFER: MEGAT ZAINI TUN
PRECISION DRIVER: RICCO
ACTOR: JEFFERSON BASSO
WARDROBE: DARREN SIEW
HAIR/MAKEUP: CAT YEONG MEOW
POST: MFX
EDITOR: NG SS
FLAME: MOON CHONG
SOUND: REALTIME STUDIOS, KL
The script was created by McCann Erickson Malaysia for Mitsubishi Motors Malaysia to announce the arrival of the new Pajero Sport VGT, a higher-powered version of their existing Pajero Sport seven-seat SUV.

The idea was to demonstrate the excitement of driving the Pajero Sport VGT. This was achieved by following the husband into the wilderness on a "shopping trip". We decided early on to make the "shopping list" a surprise. With this in mind the opening scenes were shot in a more abstract manner- then cut into the introduction of the new VGT (CG engine sequence). When he returns home his wife reveals the shopping quest, setting up the parody reprise where the husband happily heads back out on the road, this time in search of eggs.


We shot the commercial over two days in and around Kuala Lumpur on 16mm film using the ARRIFLEX 416 Plus HS camera. Lenses; primarily, we used the Angenieux T2.8 24-290mm Optimo Zoom with an Optex 2x Extender.. On and off we were also using 35mm format Zeiss Superspeeds; T1.3 set - 18,25,35,50 & 85mm with occasional 16mm format Zeiss Ultra16 T1.3 6mm prime. Stock used was Kodak 7213 Vision III 200T throughout while the house exterior was 7219 Vision III 50 film.