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About

About

Year: 2009
Published:
Mitsubishi - Extreme Drive
Client: Grey Group Singapore
Mitsubishi held an Extreme Drive event in the November of 2009. Together with Grey Group Singapore, IFS was engaged to design 3 key characters to star in this marketing campaign. Aside from the key visuals that were featured on papers and the official websites, a 3 part comic was illustrated and released weekly on the internet prior to the launch of the event.

The actual event highlights included a first ever ramp jump in Singapore, J-turn, Slip sliding and Multiple 360-degree spins.
The cars were decal digitally before the characters were illustrated in as part of the scene. They were then placed into context with the environment.