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The branding and packaging of a Single Malt Scotch Whisky targeting a young male audience.
Single Malt Scotch Whisky
Uni Project

Branding and Packaging

Mister.e is Single Malt Scotch Whisky targeting a specific male audience between the ages of 26-35 .  The concept behind the design and tone of the brand was to establish a modern day gentleman's drink that visually suited the lifestyle of the target audience.  Mister.e is all about quality. Quality of drink, quality of materials, and quality of life.

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